At the end of April 2020 , the World Garden Show was officially held in Flora - Haining International , bringing multitude the looker and comfortableness of gardening . The show was bear on an area of 55,000 hearty meters .
Flowers as a medium to connect the worldWith the root word of “ focusing on garden economy , lead a levelheaded lifespan ” , a forum was live broadcasted via the internet .
Throughout April , the audience could see 16 horticultural experts from all over the world make for together in webinar with the joint effort of Hongyue Horticultural Corporation and China Flower & Gardening News . They were from Ball Horticultural Company , Giethoorn , David Austin Roses , Benary , Floricultura , Selecta One , Three Trees Garden , etc .
Among them , Ms. Gaby , ambassador of Giethoorn , which is a well - screw vacation recourse in the Netherlands , shared the development of Giethoorn .
Jason Hough , President of the Asia Pacific Region for the Ball Horticultural Company , talked about how to fetch the undecomposed from the west to the E . During the speech he introduced the brand , the plants and coating of the group , and explained how Ball exit the relationship between human and plants , how they move the plants to the urban life , how to care the logistics of on-line delivery and how to excite consumers through introduction .
Taipei Zhang is the legion of Three Trees Garden , which is regarded as one of the most splendid private gardens in China with 5000 solid meters . The name of the garden come from three trees of hundred yr in there and Mr. Zhang has worked there for 18 years to design it with the counselling of value nature . By using purposeless bricks , pit and timberland , he recreate a wonderland with the price of 10000 Yuan dynasty [ 1400 USD ] .
Meanwhile , a small - scale assembly was hold up offline and live broadcasted on three platforms of Hongyue Horticultural Corporation , China Flower & Gardening News , and Yuan Lin Hui . The host of Gardeners ’ humanity on BBC , Joe Swift , and Australian interior decorator Philip Withers finish this particular speech via swarm technology . Joe Swift reviewed his career as a designer and media person and explained the close relationship between horticulture and media ; Philip Withers shared his purpose concepts and styles of adapting to and integrate nature .
At the assembly , the president of Zhejiang Agriculture and Forestry University ( ZAFU ) analyzed China ’s promising horticulture industriousness and the next trend of profits - win cooperation . The honorary James Dean of ZAFU interpret the construct of landscape construction from industry growing , landscape note value and idea landscape construction . The President of the United States of Hongyue Horticulture Co. Ltd. illustrated the string reaction of products , retail and market place in the garden thriftiness with the story of clematis . Industrial Internet Research Center of Yangtze Delta Region Research Institute of Tsinghua University , Zhejiang , provide new ideas for the growing of the gardening diligence .
magisterial guests elaborated on all panorama of the gardening industriousness and brought forward modern interpretation of its future under the study of big information . The form of bouncy broadcast allowed everyone to participate in the discussion .
knockout knock at your doorThe World Garden Show canceled its indoor exhibition and carried out rigorous measures for epidemic prevention and control .
Even so , the garden covered 55,000 square meter ; visitant were still passionate about more than 30 merchandiser gardens , more than 20 garden of domesticated bright designers , 3 gardens of international designers and 400 + works of cling basket florists .
Creative and romantic outside gardens were customize for the Show and the mental synthesis was remotely conduct by the amber palm winner of the Chelsea Flower Show , James Basson , “ one of the UK ’s most exciting youthful garden designers ” , Matt Keightley , and the master of rosaceous garden making , Alistair W Baldwin online .
Similarly , promising designers in China act the ripe level and internationalization of garden designing with their interpretation and presentation of Formosan neo - Zhejiang Style , Japanese garden and westerly flower borders .
Led by Takii , Benary , Sakata , and Beijing Florascape Co. , Ltd. , with other merchants ’ eye - pleasing garden - style booths , the merchandiser garden show a series of creative carpeting beds and launched new - to - grocery varieties .
For people unable to visit the land site due to various reasons , the World Garden Show invited influential celebrities to display the exhibition on China ’s top platforms of video , livestream and shopping . VR engineering science was also sweep up to proffer an immersive experience to the audience .
The rising power of Chinese horticultureThe success of the World Garden Show reflects the unpredictable power of Formosan horticulture as an emerging international force . The epidemic has brought challenge and majuscule opportunities to China ’s horticultural market .
The first booster is the mature cyberspace industry . multitude ’s instinct to nature , beauty , and health continues ; while on-line consumption makes it convenient to make the garden ambition come rightful . During the spring of 2020 , sale of alive streaming selling run short straight up . The online and offline markets join forces to promote the steady growth of China ’s horticultural market place . It is predicted that the household market in China will reach a trillion - Yuan dynasty expenditure volume . The clarion call of the garden economy has already sounded .
Another booster station lies in the stable market environs : the horticulture pioneers ’ persistence in explore the beautiful garden life sentence ; the World Garden Show ’s selection of fresh and fine varieties , and incessant invitation of garden graphic designer for the benefit of consumers and the market ; Chinese government ’s livelihood for ecological diligence .
The industrial upgrading and the advent of the garden economy era have goad the World Garden Show to plunge in China and shew the uprise horticultural market demand .
For more information : Hongyuewww.hongyue.com
