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As the master brand director of new aroma company Below 60 ° , Hilary Duff make love a convenient scent option — but that does n’t have in mind she ’s give up candela .
Below 60 °
Credit:Below 60°
Hilary Duff certainly know how to tell a fib . The actress , author , producer , and mummy ( among other role ) has made a life history out of it , in fact , and in her young situation as main brand theater director ofnew fragrance stain Below 60 ° , she ’s doing it through scent .
“ I ’ve always been interested in fragrance , ” Duff tells Better Homes & Gardens . “ I ’ve always been obsess with scents and burning specific candles in my home , and my fragrance journey through life story is always germinate . ”
Below 60 ° , which launched in November 2023 with its flagship merchandise line of 100 % instinctive air fragrancy devices , gives home fragrance a modern spin by meshing on - trend ( and playful ! ) odour with a streamlined , unobtrusive plug - in diffusor .
Credit:Below 60°
“ We give care about how it smelled , but we cared mostly about how it calculate , that it was a clean - calculate mathematical product that would be acceptable in everyone ’s house , ” Duff says .
The mission of Below 60 ° is to explore evoking experience , memories , and emotion via our sense of feeling , and the company uses 100 % instinctive fragrances derived from essential oils — its very name is inspired by the air travel below the sixtieth parallel , said to be the most pristine air on Earth . But that does n’t mean anyone , Duff include , has to pick between a classical candle and a born sweetness diffuser like Below 60 ° ’s .
“ I love candles , so this is not taking the place of any candles , " Duff enjoin . " And there ’s always opportunity to burn candles , but I know that this is always going . "
Beyond the comfort station of Below 60 ° ’s flame - free diffuser , it also offers unique scents with uber - playful gens design to perfectly get the experience of each scent . The names , the development of which Duff was intemperately involved in , should kindle feelings , she says . And with titles like Mint Disco on Ice ( with eminence of mint , lavender , and glacial amniotic fluid ) , If Citrus Were a Feeling ( Citrus paradisi , lily , and sandalwood ) , and Vanilla bribe a Timeshare in Paradise ( pineapple , exotic Cocos nucifera , and Tahitian vanilla ) , the Below 60 ° perfume are signify to help transmit you , even before you take a whiff , make signature experiences that feel evocative of preceding memory and are thus profoundly personal .
“ That ’s exactly what aroma do , right ? ” Duff says . “ You ’re work with a part of your personality and you ’re representing yourself with this . ”
Below 60 ° ’s sleek hack - in sweetness diffusers have three scent mise en scene ( mellow , standard , and off ) , and the fragrance refill cartridges each last up to 30 days . A one - time purchase price of $ 59for a starter kitgets you a plug - in fragrance diffuser and three refills ; subscription options are also available , and Below 60 ° can be purchasedfrom its websiteorAmazon .
