The Society of American Florists will honour six pro with generalization into Professional Floral Communicators – International ( PFCI ) during SAF ’s Annual Convention in 2021 . SAF has made the decision to cancel SAF Phoenix 2020 , where receiver would have been inducted , in keeping with government ordinance regarding travelling and crowd size .
Since there will not be an yearly rule in 2020 , newly selected members of the PFCI will be inducted at the Stars of the Industry Awards Dinner during SAF ’s Annual Convention in 2021 alongside all 2021 conscript . Current recipients can begin using their designation forthwith .
The 2020 PFCI inductee are : Patricia Fowler , AIFD , CFD , PFCI , of Flowerama of America in Pittsburgh , Pennsylvania ; Abel Gonzalez Mencio , AIFD , CFD , PFCI , TMF , of Casa Granada Floral in La Feria , Texas ; Corrine Heck , PFCI , of Details Flowers Software in Ormond Beach , Florida ; Solomon Ling Kong Leong , Ph.D. , AIFD , CFD , PFCI , of Solomon Bloemen in Hong Kong ; G. Alan Masters , AIFD , PFCI , of G. Alan Masters design in La Porte , Texas ; and Jodi McShan , AAF , CFD , AIFD , PFCI , of McShan Florist in Dallas , Texas .
PFCI is the service mug of the flowered industry ’s finest floral pedagog . On local , regional and national stages , PFCI extremity demonstrate educational program to floral professional on topics ranging from design and attention and treat to floral industriousness trends and profitability . PFCI member are vet for introduction , publication and leadership experience , and prospect must submit an audition DVD of a resilient demonstration to demonstrate their communication skills .
An overview of each inductee ’s accomplishments follows :
Patricia Fowler , AIFD , CFD , PFCIPatricia Fowler has more than 28 year in the floral industry . Soon after she calibrate as an honors horticulture scholar at West Virginia University , she join the sales team at Pittsburgh Cut Flower Company in the strip district , providing floral products to retail shops in the Pittsburgh area . She moved to California in the later nineties to work on the grower end of the flowered business . She not only sell flowers across the United States , but also had a craw of 4,500 paeony of her own .
Fowler returned to Pittsburg to evoke her house and corrupt a gaoler floral retail shop . Fowler is in her 13th yr of owning Flowerama on Babcock Blvd . She has been invited to wait on external designer and has worked on million - dollar sign result across the United States . She was induct into the American Institute of Floral Designers in 2016 and presently baby-sit on the grouping ’s Northeast Region instrument panel . She speaks on a regular basis for garden clubs in the Pittsburgh expanse and teaches workshops at her studio apartment .
Abel Gonzalez Mencio , AIFD , CFD , PFCI , TMFAbel Gonzalez Mencio has worked in the floral industry for four decades , suffice in wide-ranging capacity , from delivery driver and design assistant to director of selling and brand ambassador for Acolyte design . His diverse experience means Gonzalez Mencio has interacted and collaborated with some of the industriousness ’s top experts and most forward - look phallus .
Gonzalez Mencio was drawn to the manufacture because of the powerful result flowers can have on people , and the challenge of getting such beautiful products into consumer ’ hands .
Corrine Heck , PFCICorrine Heck is the founder and CEO of Details Flowers Software , a answer she conceived to speak the needs of florists and outcome couturier . Heck lead off her life history in the flowered industry too soon on and work her path up , instruct the in ’s and out ’s of wedding floristry and event design until she was able to start her own flowered business . She went on to bring on over 800 consequence in Central Florida and came to see an area of opportunity and need for florist and outcome designers : an all - in - one computer software solution to help them manage costs , productivity , and organization .
accept her extensive experience as a florist and her creative driveway , she founded Details Flowers Software in 2015 and has grown the platform to include an outside patronage of not only florists , but growers , wholesalers , and breeders of peak throughout the world . In the Fall of 2019 , Heck was diagnosed with a brain tumour , for which she had psyche surgery a bare three workweek later . She was back to employment two weeks after operating room fully go back . Details Flowers Software is base in Ormond Beach , Florida , where Heck lives on an 8 - acre farm with Gregory , her hubby of almost 20 years , and their three children , Avery , Amelia , and Aiden .
Solomon Ling Kong Leong , Ph.D. , AIFD , CFD , PFCIInfluenced by the English garden fashion and the European flower set up ethos , the work of the Hong Kong based floral designer , author , speaker and educator Solomon Leong , Ph.D. , has been described as “ sinful ” and “ striking ” by outside media such as the BBC .
Leong is the director of Solomon Bloemen , a bespoke floral design studio in Hong Kong , and is the technical consultant for Employees Retraining Board HKSAR . He is the honorary advisor for the Hong Kong Flower Club and president of the Hong Kong Association of Flower Arranging Societies .
G. Alan Masters , AIFD , PFCIG . Alan Masters has been contrive with heyday since the historic period of 16 , begin at a low hometown shop in Lufkin , Texas . Masters settle to pursue his accreditation through AIFD , which he take in in 2016 . Having win numerous industry awards , he is an greedy rival and loves finding novel places to showcase his skill in challenger options . He is a former Houston Designer of the Year , Texas Designer of the Year and Louisiana Designer of the Year .
Masters , who now has more than 35 days ’ experience in the manufacture , is also a Jim Johnson Cup Winner and National Alliance of Floral Association ’s Designer of the Year . He has presented stagecoach programs across the United States and currently learn flowered design at the Dr. Kirk Lewis Career and Technical High School .
For PFCI entropy and a listing of members by name , state and expertness , visitwww.safnow.org/pfci
For more information : SAFsafnow.org
