Royal Van Zanten and BreierCross have make up one’s mind to join force in the marketing , cut-rate sale , and output of BreierCross carnation genetics in the EAME part ( Europe , Africa , and the Middle East ) . The nidus will be on East Africa because of the increasing requirement from growers . " Carnations are on the rising as popular efflorescence for consumers and offer up a unique set of color and shapes for bouquets . "
stiff collaborationRoyal Van Zanten will start to food market BreierCross spray carnation assortment for customer in Europe , the Middle East , and Africa . BreierCross has a strong clove pink motley with a proven cut disk in both the Colombian and Asiatic markets . However , so far , it has a small cartroad record in the EAME realm . The fact that Royal Van Zanten has a strong commercial-grade organization in this market makes this cooperation a logical strategic choice .
This collaboration is beneficial for both party . BreierCross will be able to market its genetics in the EAME realm without having to set up its own production and commercial organization . At the sametime , Royal Van Zanten will do good from adding a strategical crop to its strong portfolio of cut flower to meet customers ’ indigence .
Ilan Breier , selecting novel codes in the first pick . Matan Be’er , BreierCross CEO : “ I think that the combination of the strong position of Royal Van Zanten in the cut flowers market with our varieties which are the fruit of our independent reproduction program , can make a peachy reward in the carnation grocery . "
Joost Kos , Director of Research & Development , Royal Van Zanten:“The innovational and passionate people at BreierCross makes a perfect compeer with our stave and ambition to raise our portfolio with this strategic harvest . Together we are well positioned to serve the carnation growers with the best in class genetic science . ”
Standard and spray gillyflower in East - AfricaCarnation is an interesting crop because it travel well and is , therefore , interesting for agriculturist in East Africa . The fact that carnation is propagate via cuttings makes this crop a expert match for Royal Van Zanten . " The cuttings will be produced topically and market through our distribution electronic connection . The output of cuttings has start out , and we are quick to supply the first film editing from the 1stof July , 2023 . Our focus will be on spray carnation at the start . Over sentence we will add stock carnation to our offering . "
For more info : Royal Van Zantenwww.royalvanzanten.com
BreierCrosswww.breiercross.co.il
