Dudutech is excited to announce the presentation of the new Technical Product Team , John Ogechah and George Mala . The freshly create role comes as part of a commitment to continuous improvement and aims at connecting all arms of the business to deliver insights , facilitate feedback and provide accompaniment to the Technical Liaison Officers ( TLOs ) who sour directly with growers .
by Cory Smit , Dudutech Marketing and communication theory
John Ogechah , Technical Product Manager ( formerly Dudutech Training Manager ) , is an entomologist with extensive in - field experience and a strong drive for agricultural training .
“ I have spent the last 15 yr of my fulfilling professional life story empower farmers with noesis and acquirement on sustainable agriculture to outlast and grow in the dynamic agricultural landscape . ” allege John . “ The Product Management function is another exciting opportunity to excogitate solution to farmers ’ trouble by steering the visual sensation , plan and execution of products that are rightfully estimable for the multitude , planet and profit , ” he continued .
Left : John Ogechah , Dudutech Technical Product Manager , during an in - field instructional session . properly : George Mala , Dudutech Technical Product Lead , at the Dudutech Trial Site
George Mala , who also reposition from the Training department , is an IPM revivalist and horticulturalist with over 20 year ’ experience in the industriousness , 13 of which have been at Dudutech .
accord to George , “ unlike schematic harvest security products , biopesticides are unique in that their users ask closer expert financial backing . ” He went on to say , “ this role is exciting for me in that it builds on my experience in on - farm education and focalize it on providing this financial backing to growers . ”
The customer - look office positions John and George as feedback communication channel between the customers and Dudutech to foster an environment for open discourse and to create cognisance for and leave information on IPM in the form of training sessions . work side - by - side with the TLOs , who have an in - depth understanding of each farm they depend after , the TPLs lend raw synergies into legal action to advise on how to drive the performance of their IPM strategy .
A fundamental role of the TPLs is to manage extensive agronomical run to gather a full-bodied data mark on performance , compatibility and good practices for Dudutech ’s range of current and upcoming merchandise . John and George will employ the data point they develop to inform improvement in yield , technical operations , breeding and product fabric .
concord to Tom Mason , Dudutech MD , “ the technical product theatrical role build a robust communication channel between the infield customer experience and our manufacturing deftness and cooperator both topically and abroad . This will ensure that product efficacy , right use , and compatibility with Farmer programs are always primal to our business enterprise drill . Enabling the farmer to maximise the economic value that Dudutech is able to offer .
“ John Ogechah and George Mala are deeply experienced professional who have fend for our customers with proficient brainwave and knowledge , partake with client in South Africa , Zimbabwe , Uganda , Kenya and the UK , ” Tom read , adding that he is pleased that Dudutech can now “ focus their talent and experience in a more product - centric manner . ”
Tom go on to explain that , “ Integrated pest direction ( IPM ) is evolving at an incredible yard , horticulture and in turn crops such as Persea Americana , citrus , viniculture and row crops are under further insistence to dilute residue grade in the crop and synthetic chemistry is now more than ever focused on compatibility with biologic solution . At the centre of all this , farmers need to do more with less and to remain free-enterprise the kernel focus is to boost fruit . ”
For more information : Dudutechwww.dudutech.com
