For 25 yr now , Florverde is ‘ promoting sustainable flowers for the wellbeing of all ’ with the Sustainable Flowers credentials . This certification mix transversal respect for the environment with the well - being and ontogeny of the human being and the communities where prime crops are present .
" For the floriculture sector in general it is very important to celebrate the 25th anniversary of the second oldest international floriculture certification . Florverde has a unique environmental and social performance monitoring scheme worldwide , which exact the high standards at the level of sustainability , demand by the countries to which we export , " say Martha Méndez , director of this recording label .
For Augusto Solano , president of the Colombian Association of Flower Producers , Asocolflores , " The grandness of Florverde Sustainable Flowers is tremendous . Thanks to the teamwork between Florverde and floricultural companies , our flowers today have a robust credential that has manage , among other thing , to create on farms and crops a culture of societal , economical development and obedience for rude wealthiness , whole aligned with the requirements demanded by sustainability initiatives and consumer demands .
Florverde today shares an apartment with highly recognise mould in the market , tolerate out for its proficient strength at the level of socio - environmental requirements and its specialization since it is a credential clear aimed at the floricultural industry that contribute the experience of year of working with the sphere .
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As part of the celebrations , a virtual result will be hold up on February 24 to commemorate 25 class ; with the participation of Mathieu Lamolle , senior adviser on sustainability criterion and value chains of the International Trade Center ( a joint representation of the World Trade Organization and the United Nations ) and Jeroen Oudheusden , executive managing director of the Floriculture Sustainability Initiative ( FSI ) . Those who will be showing the benefit of being part of FSI as a floriculture go-ahead and the trend and challenge imposed by the international market on sustainability way out in floriculture .
During the meeting , we will tattle about the donation of international enfranchisement against spherical supply chain , the strengthening of certifications for entry into new markets , the added value of sustainability on the demand for flowers globally , and the contribution of organizations such as FSI and ITC in these processes .
Méndez says that " The skilful practices implemented by Florverde have admit certify crop to register today a 50 % decrease in the use of chemical substance pesticide and much the entire excreting in the exercise of pesticide of greater perniciousness ; the use of bioinputs has been increase , induce Florverde farms to have boost Integrated Pest Management in the last 10 years by 600 % and resurrect the indicator of rain employment by 50 % .
On the other hand , at the social level there are 100 % of worker under write work declaration , complete traceability in the engage and subcontracting processes , and work environments that respect their health and rubber conditions , prioritizing aliveness . "
Finally , the manager of Florverde Sustainable Flowers emphasizes that " A Florverde certified flower is not only a beautiful flower , it is also a flower grow under protocols where it seek to take care of H2O , nullify disforestation , campaign mood change , protect biodiversity and ensure the economical and social evolution of worker and their community of interests . "
For more information : Florverdewww.florverde.org
