Yesterday , we published thephoto reportof the seventh edition of the Myplant & Garden , which was visited by 23,000 people , a record book in the show ’s account . In this article , we take a closer look at the Italian securities industry and its ontogenesis .
Click here for the unadulterated photo report .
BreedersSo permit ’s start with the breeder . What have we run into and heard at the show ? From the breeder ' side , we see that they are present varieties that are heat large-minded and can easy mature in hotter Mediterranean climates . Selecta one , for model , presented Tumbao . Striking about this pelargonium is the contrast of red flowers and disconsolate leaves and that it survives in a hot clime , like Italy . The assortment is becoming increasingly more popular , and more and more the great unwashed are starting to be intimate it by name , like Pink kiss . Team of Selecta one , with Tumbao
SuppliersSeveral suppliers of pots and trays , machinery , automation solutions , fertilizers , and so on were at the show . What was hit here , besides that it has become more expensive ? For substrates , we saw that the involvement in peat - free option is increase , like the peat - free growbags of Klassmann Deilmann .
Luca Antoniazzi of Klassmann - Deilmann presented Growcoon and , for the first clock time also , their peat - free growbag , which consists of 80 % green fiber and 20 % coco .
In heap and tray , several suppliers mentioned that the demand has slowed down a bit . This is probably because , on the one hired man , growers may have stock up before to make trusted they had pots and tray , and on the other deal , because they planted less . The succeeding need from the agriculturalist will depend on how the requirement from the client will be during spring . And when look at the turgid projects of greenhouse construction and automation , we see that growers are a chip look and not deciding to sway out large projects .
Henning Bruns of Poppelmann TEKU , presenting the TEKU orbit . They have been in the Italian market for more than 20 years .
GrowersSo why are the agriculturalist awaiting ? As say last week , like many agriculturist in Europe , also the agriculturist in Italy are conduct with the high Department of Energy prices . luckily , spring is around the corner , which means warmer temperatures and humble vigour costs . And at the trade show , we heard miscellaneous reaction regarding the demand . Also , at the show , the reactions from the Italian agriculturalist and several Dutch growers were mixed regarding the requirement . Some growers were write orders right off , whereas others noticed a want of requirement . Of course , it depends on the product type , but in general , we see a lack of availableness and high-pitched cost due to the increased yield costs . So let ’s calculate at the different sphere .
Jaap Moerman van Moerman Lilies and Warja Abrosimova of Dekker Chrysanten and Joan Petermeijer of Decorum . At the show , they were showing the Italian flower store their assortment of flowers . In terms of flowers , the brand Decorum is becoming more known in Italy .
In many country , we see an increasing demand for contract merchandising . However , for the Italian growers that are supplying their products nationally , it is quite a challenge because there are not so many big garden heart chain . " Therefore , declaration selling is more of a challenge . It is more something for the growers who export " , an exhibitioner told us .
Mark van Dijk en Pieter Mol of Ludvig Svennson . First time at the Myplant was pose ClimaFlow , among others . Also , in Italy , the interest in climate control solution is increase , they say .
RetailersSo , how is the situation for retailers ? Due to the high-pitched output monetary value , the price of the industrial plant and flowers for the retail merchant increase as well . The most democratic plant is still the genus Phalaenopsis , but as there is a lack of availability , demand for other products is bear to increase as well .
Marco Orlandelli of Orlandelli ( also President Consortium Myplant & Garden ) with John Herbert of Global Home Improvement internet , Martina Mensing - Meckelburg of Verband Deutscher Garten - Center , Luca Gaudenzi of Made 4 DIY and Oliver Ginestier of Global Home Improvement internet , who were visiting the show .
ConsumerThe time of year for the spring crops is about to take off , but will the consumer be willing to pay higher toll for the plant ? It is not wait to be as booming as it was in the pandemic twelvemonth . Now , consumer seem to spend their money on other ware . " The demand for works decreased by 15 % " , an exhibitor told us .
Also interesting to acknowledge is that consumers also grease one’s palms plant that are categorize in Northern European country as ' indoor plants , ' like kalanchoe , and are constitute it outdoors in the summer .
Also , new varieties were on display . Andrea Lazzeri of Lazzeri presenting Amazonia , a arrant interspecific Pelargonium series . particular about the change is the dark leaves and bright colour .
Click here for the photo report of Myplant & Garden .
2024 editionThe Myplant & Garden organizers are already starting to design the next edition , schedule for 21 - 23 February , 2024 .
For more information : Myplant & Gardenmyplantgarden.com
© FloralDaily.com/Elita Vellekoop
